I’ve been home a week now since the Beer Bloggers Conference took place in Indianapolis and I must report it was quite a fun, jam-packed weekend. I got to attend the conference on behalf of Heineken USA, along with HUSA Manager of External Communications, Adam Feigen. It was my third year at the conference and Adam’s first.
There are some other great reviews already written that are linked up to on the Beer Bloggers Conference website so I’ll keep mine short and sweet. Here are some of my highlights from BBC12:
- Garrett Oliver of Brooklyn Brewery sure knows how to work a crowd – he presented twice at the Beer Bloggers Conference, including the Opening Keynote and a Seminar: Comparative Beer and Glass Tasting with Spiegelau. The resounding theme from his keynote was to remind us all that as bloggers, we’re also storytellers. It’s important to use our blogs not just to share tasting notes and IBUs; rather, use our blogs as a platform to tell stories about a brewery’s history, the brewmasters and much much more.
- I’m glad to see that the audience was more interested in participating in the industry-focused seminars, surrounding the Three-Tier System, Working with retailers, wholesalers and bringing International Beers into the US. These are many of the topics that come up within the office I work at on a daily basis and it was refreshing to see more bloggers keen to learn this other side of the business.
- The tour at Monarch Beverages / World Class Beer was really intriguing! It was really neat to see the inner workings of one of the largest wholesaler facilities in the country and I’m thrilled that they made that opportunity available to us beer bloggers in attendance.
- The Night of Many Bottles always proves to be one of the most interesting events! I was so excited this year that we were able to bring in cases of the new Indio, a dark Mexican lager from the Heineken USA portfolio. Indio is currently available in only three markets – California, Texas and then Chicago. We had the product shipped over from Chicago especially for the event, along with a few of the Newcastle Limited Editions: Founders Ale and Werewolf.
- Lastly, I’m always so enthused to spend my time having such great conversation with everyone who attends this conference and learning more about beer. The abundance and passion for beer that filled the conference rooms cannot go unnoticed and is undoubtedly my favorite part of attending the conference.
Thanks again to Zephyr Adventures for hosting a wonderful conference and I look forward to keeping in touch with everyone until BBC13! Here’s a few of my favorite shots from the conference, too.