June 1st, 2012 
stephanie You may have seen the news floating around online already but now its our turn to share the good word. The BAT team has recently signed on with a new client, Tanduay Rum, as a marketing and consulting agency to help develop the brand’s positioning for its upcoming US launch.
Here are some more resources online where you can learn more about the parent company and the other US agencies helping in the early development phases:
“Lucio Tan’s Tanduay Hires 3 Firms for the US Market”
“Tanduay Hikes Authorized Capital to P25B”
Tanduay Rum is made in the impressive and modern Tanuday Distillery, considered one of the largest in the Philippines. Their presence is greatly felt throughout the Philippines though the company has yet to export to the United States. BAT is thrilled to be working with the Tanduay team and share in telling their unique story to enthusiastic rum and spirits consumers in the US.
Look for more information from us in the coming months!
Cheers!
SJ
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