With years and years of experience within the beverage alcohol industry, we at BAT love to share our insights of the spirits, wine and beer categories with both our clients and beverage enthusiasts alike. Jeff Grindrod, our Managing Partner at Brand Action Team, recently provided some simple strategies to Nightclub & Bar’s Alissa Ponchione in their popular “Promo Power” newsletter. His tips highlight some of the best practices for developing a “stellar” drinks promotion program, including a tip I find to be invaluable, educating the staff:
“The biggest thing is (owners) don’t educate their staff,” Grindrod says. “They spend so much time on the food menu, but they don’t do the same education on the drink side. You have to be educated of what it is and why it’s different.”
You can read the rest of Jeff’s tips, as reported by Alissa, on the award-winning Nightclub&Bar website.