Marlborough, NZ’s Brancott Estate released its first wine app today deemed to be the “Most Curious App in the World.”
Intriguing!
The app allows its user to have 14 different experiences all over 1 glass of wine – or a bottle, depending on your style. All you need is a bottle or a picture of the bottle, an iPhone or Android with a working camera, and the special app that can be downloaded from app market link found on your phone. Once you’ve opened the app, you simply need to scan different areas of the bottle to unlock experiences.
These experiences range from discovering the distance from the winery from your current location to creating a customized sliding puzzle with a picture taken of the bottle. Any of the newly redesigned labels will work – Sauvignon Blanc, Pinot Noir, and/or Pinot Gris… we recommend trying them all – they are delicious!
Curious? We don’t blame you – we were too so we downloaded it first thing this morning! Learn more here. And should you need help finding a bottle of Brancott, use the PR US Wine Finder… after all, that’s why it’s here!


January 30th, 2012
Constance
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