Archive for August, 2012

Make the Most of Labor Day Weekend

Ah, Labor Day. It’s the last hoorah of the summer season. Our office has actually been pretty split on the debate this year between being ready to usher in fall and keeping summer around for a few weeks more (if you couldn’t guess which side I’m definitively in favor of, you really don’t know me [...]

Learning The Perfect Pour in NYC

I was thrilled when the team at Heineken USA invited me into New York last week to attend a casual education seminar on The Perfect Pour and wanted to recap my experience with you today. While I may have later been a little shocked to learn they did the program the night before in Queens [...]

Heineken USA In The News

Happy Friday everyone! I’m on the road in Boston this weekend supporting another client of ours, Rebootizer USA, at the Healthy Living Summit, but wanted to get up a quick post today. Heineken USA had a pretty big week and I thought to share some of the latest news here that you may have seen [...]

No Bollocks in New Orleans

The cocktail culture in New Orleans is undeniably awesome. And, this passion for all things spirits and cocktails is even more punctuated during the annual Tales of the Cocktail festival that occurs every July. However, ironically, one of my favorite activations that took place this year as the five-day festival neared its end was the [...]

ProWein Management Comes to San Francisco

Some folks from ProWein were in San Francisco last week to gain some insight into the perception of the show among the trade in the U.S. Eva Rowe of ProWein, Adam Levy of the New York International Wine Competition and I collaborated to bring together a cross section of the trade including retailers, somms, distributors, [...]

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